In today’s fast-moving digital world, grabbing attention and clearly sharing your message can be tough. That’s where explainer videos come in. These short, engaging videos take complicated ideas and break them down into something simple and easy to understand. Whether you’re introducing a new product, training employees, or teaching your audience something new, explainer videos are a must-have for businesses of all sizes.
What Are Explainer Videos?
Explainer videos are short, focused videos that explain a specific message or solve a particular problem. They mix visuals, animation, and voiceovers to make even the trickiest concepts easy to follow and remember.
Fun Fact: A whopping 73% of customers say they’d rather watch a video to learn about a product or service than read about it.
Why Your Business Needs Explainer Videos
Explainer videos aren’t just popular—they’re incredibly effective. Here’s why they should be part of your strategy:
- Make Complicated Things Simple
Got a product or service that’s a little tricky to explain? Explainer videos can turn complex ideas into simple, visual stories that anyone can grasp.
Example: A tech company could use an explainer video to show how its software solves a common issue in just a few steps. - Grab and Keep Attention
Videos naturally draw people in more than text or static images. With colorful visuals and clear messaging, explainer videos keep your audience engaged longer.
Stat: Websites with explainer videos enjoy an 88% boost in audience engagement on average. - Help People Remember Your Message
People remember videos better than they do written content. Combining visuals, sound, and storytelling ensures your audience retains the information for longer.
Stat: Viewers remember 95% of what they watch in a video, compared to only 10% when reading text. - Drive Conversions
Explainer videos guide potential customers through their decision-making process, making it easier for them to understand your value and take action.
Stat: Adding an explainer video to your landing page can boost conversions by up to 80%. - Work Anywhere and Everywhere
Explainer videos are incredibly versatile. Use them on your website, in social media posts, email campaigns, or even at live events. Customize them for your audience and platform to maximize their impact.
Pro Tip: Include SEO keywords like “explainer videos for business” and “engaging video content” in your titles and descriptions to make them easier to find online.
How to Create a Great Explainer Video
Want to make an explainer video that stands out? Here’s how:
- Keep It Focused
Stick to one main idea or problem. Trying to cover too much in one video can overwhelm viewers. - Make It Short and Sweet
The best explainer videos are under two minutes. Be concise and deliver your message quickly. - Use Eye-Catching Visuals
Whether you’re using animation or live-action, make sure the visuals are clear, appealing, and consistent with your brand. - End with a Clear Call-to-Action (CTA)
Tell viewers exactly what to do next—visit your website, sign up, or get in touch with your team.
Pro Tip: Consider working with a professional video team to ensure a polished final product.
Conclusion
Explainer videos are a game-changer for businesses. They simplify your message, capture attention, and drive results, making them one of the most effective tools in modern marketing. Ready to create an explainer video that works for your business? Check out our portfolio for inspiration, and let’s bring your vision to life!
